In celebration of Pride Month, the Absolut Empire’s Ball aaims to pay homage to the month with its Grand Finale taking place on June 18th. The event was founded by drag superstar and Canada’s Drag Race Season 1 finalist, Scarlett BoBo. The Finale will feature "four phenomenal drag houses as they compete for the ultimate crown."
The Absolut Empire's Ball takes place at The Phoenix Concert Theatre, in the heart of Toronto’s Gay Villiage on Saturday, June 18th from 8-10 p.m. ET. The doors will open for a meet and greet at 7:00 p.m.
Proceeds from the event, including $1 from every Absolut Vodka sold, will go to Rainbow Railroad and the 519. Patrons will also have the opportunity to donate to Black Coalition for AIDS Prevention onsite at the grand finale.
Image Credit: Absolut
What Makes This Trend Stand Out
- Vodka-branded Pride Events
- More vodka brands can create Pride events that celebrate the LGBTQ+ community and give back to LGBTQ+ organizations.
- Drag House Competitions
- There is an opportunity to create more drag house competitions to spotlight talented drag performers.
- Partnering with Charities
- Brands can partner with charities to create events that give back to important causes while also promoting their products.
Sectors Adopting This
- Alcohol
- Vodka and other alcohol brands can create events that promote their products while also celebrating the LGBTQ+ community and supporting LGBTQ+ organizations.
- Entertainment
- There is an opportunity to create more entertainment events that showcase talented drag performers and other LGBTQ+ artists.
- Charity
- Charities can partner with brands to create events that raise funds for important causes while also promoting their partner brands.
