The New Works of Aakash Nihalani are Color-Intense Illusions

 - Oct 20, 2010   Updated: Jun 16 2011
References: aakashnihalani & woostercollective
Stepping away from traditional art installs and moving towards the public streets, Aakash Nihalani is definitely innovative in his work.

Seen here with his fluorescent pink balloon dog, Aakash Nihalani placed this painting in the center of the sidewalk to catch the attention of passersby. Check out the featured gallery to get a glimpse of this oversized painting and prepare to be overwhelmed with hot pink color.

Implications - In the last few years, graffiti and street art have moved from largely shunned subculture to established mainstream art form. A company or brand can capitalize on this movement by utilizing famous street artists or graffiti artists to create marketing for their company. This immediately marks them as an avant-garde company with their finger on the pulse of contemporary cool.