The a2 Milk Company is introducing a new grassfed formula to its ever-growing portfolio of premium milk. a2 Milk 'Grassfed Whole Milk' and a2 Milk 'Grassfed 2% Reduced Fat Milk' come from cows that naturally produced the A2 protein rather than both A1 and A2 proteins found in most dairy formulas on the market. a2 Milk's 'Grassfed' line is Verified Validus Animal Welfare Certified and Real Milk Certified.
Additionally, both products are Certified Regenerative by AFW, Non-GMO Project Verified, and are made with animal welfare at the forefront.
“As consumer interest in the a2 Milk brand continues to grow, adding a grassfed version is a natural progression that meets rising demand in this premium segment,” said Blake Waltrip, CEO of The a2 Milk Company USA. “Combining the digestive benefits that some people experience with a2 Milk with the growing popularity of grassfed milk provides a compelling new dairy option for health-conscious consumers that will also help us continue to build our brand.”
Image Credit: a2 Milk
What's Driving This Trend
- Grassfed Dairy Products
- The demand for grassfed dairy products is growing, creating opportunities for companies to differentiate themselves by highlighting animal welfare and regenerative practices in their supply chains.
- Certified Animal Welfare Products
- Consumers are increasingly demanding dairy products that are certified for animal welfare, providing an opportunity for companies to differentiate themselves and meet growing consumer expectations.
- Non-gmo Dairy Products
- The demand for non-GMO dairy products is on the rise, presenting an opportunity for companies to appeal to health-conscious consumers by emphasizing the use of non-GMO ingredients in their products.
Who This Affects Most
- Dairy Industry
- The dairy industry can take advantage of the growing demand for grassfed and certified animal welfare products by establishing partnerships with farmers who use regenerative and animal welfare-focused practices.
- Food Retail Industry
- Food retailers can meet the growing demand for grassfed, certified animal welfare, and non-GMO dairy products by partnering with dairy companies that meet these standards and promoting these products to their customers.
- Health and Wellness Industry
- The health and wellness industry can take advantage of the growing demand for grassfed and non-GMO dairy products by marketing these products as healthier alternatives to traditional dairy products.
