Great use of a medium! The wheel of the bus resembles a camera lens and the motion of the wheel mimics shutter action. It would be great if it could take pictures too.
Implications - An advertising method like this is a prime example of creativity in the marketing arena. Today's consumers are bombarded with advertising and sensory information. As such, for brands, surprising and ultra creative advertising campaigns are necessary to rise above competitors and create top-of-mind awareness among customers. Using crafty mediums and unique methods, any brand can develop an ad that will capture attention in the marketplace.