The Bottom Line is an ongoing project from Janelle Barone that considers the impact pollution has had on the ocean, with the artist specifically delving into the issues surrounding the Great Barrier Reef in Australia.
With topics like plastic waste, coral death, species endangerment and climate change gaining more awareness, The Bottom Line functions as a powerful visual representation of the damage that often isn't seen. As the understanding of mankind’s ecological footprint grows, consumers realize that their industrial actions are having a negative influence on the Earth. By expressing the terrible effects of industrial and consumer-driven desires through these artworks, Barone is able to show groups who may not consider these negative effects to realize how they impact it with their choices and purchases.
The Bottom Line is currently being funded on Kickstarter, where consumers can back the project and save on the unique art prints, hi-res digital copies, and t-shirts that feature Barone's work.
Key Themes Behind This Trend
- Clean Ocean Art
- Increasing demand for environmentally sustainable art highlights the need for disruptive innovation in the fine arts industry.
- Ecological Awareness
- Growing ecological awareness is driving disruptive innovation in multiple industries, from consumer goods to transportation and energy.
- Crowdfunding for Social Good
- Crowdfunding is becoming an increasingly important tool for social and ecological entrepreneurs to fund disruptive innovations.
Where This Applies
- Fine Arts
- Clean ocean art presents opportunities for artists to create new, sustainable revenue models by using eco-friendly materials and practices.
- Consumer Goods
- Growing consumer demand for environmentally-friendly products is driving disruptive innovation in packaging and materials.
- Ecotourism
- Awareness of ecological issues, such as those related to the Great Barrier Reef, presents opportunities for the sustainable travel industry to create new, transformative experiences for eco-conscious consumers.
