In an attempt to curb North America’s wasteful tendencies, Nadeem Haidary created the ‘In-Formed’ fork.
The ‘In-Formed’ fork shows consumption rates of different countries. By labeling each prong with a different country’s name, the designer has shown American consumption compared to that in Belarus. This calorie count cutlery is an interesting way to remind people to think of their consumption rates.
Implications - The rise of environmentalism and global activism has inspired designers to create products that make a social statement. In this example, Nadeem Haidary has created a functional fork with tines that represent the total consumption of several countries. As obesity rates in the U.S. and Europe continue to balloon, we'll only see more kitchenware designs that aim to make consumers consider their consumption.
Key Themes Behind This Trend
- Social Statement Products
- Consumers are more likely to purchase products that make a social statement, such as the 'In-Formed' Fork.
- Environmental Consciousness
- Designers are creating more eco-friendly products, like the 'In-Formed' Fork, as concern for the environment grows.
- Health Monitoring Products
- Products like the 'In-Formed' Fork are examples of the growing trend of health-monitoring products.
Where This Applies
- Kitchenware
- Kitchenware companies have an opportunity to create similar eco-conscious products that promote mindful consumption.
- Health and Wellness
- The health and wellness industry can embrace the trend of health-monitoring products, such as calorie count cutlery.
- Consumer Goods
- The trend of social statement products presents opportunities for consumer goods companies to differentiate themselves in an increasingly competitive market.
