This three-dimensional illustration titled ‘Auto Aerobics’ by UK artist Chris LaBrooy portrays classic vehicles in action. His use of three dimensional tools merge typography, product design and visual art into one frame.
These classic cars are altered as stretched and interlinked objects through an unusual composition. They are also seen floating within a street basketball court setting to illustrate a nostalgic presence. The realism within these works convey a strong simulation of how these cars can be altered. The frame of each car is overly stretched making it an overall surreal design. This effect also entices viewers with a tribute to classic cars and how the could now be seen as works of digital art. LaBrooy’s illustrations can also be viewed at the Design Museum in London.
Key Themes Behind This Trend
- Three-dimensional Illustration
- Utilizing three-dimensional tools in illustration opens up opportunities for creating innovative and immersive experiences in various industries.
- Typography-merging Design
- Merging typography with product design and visual art creates an opportunity for unique and visually captivating branding and advertising campaigns.
- Surreal Auto Art
- Exploring surreal design in the representation of classic cars can inspire disruptive innovation in the automotive industry, such as futuristic concept cars and unconventional vehicle designs.
Where This Applies
- Advertising
- The use of three-dimensional tools and typography-merging design in illustrations can revolutionize advertising campaigns, offering engaging and visually striking content.
- Branding
- Incorporating three-dimensional techniques and typography-merging design into branding strategies can help companies stand out in a crowded market, creating memorable brand identities.
- Automotive
- Exploring surreal auto art can inspire car manufacturers to push the boundaries of traditional car designs, leading to disruptive innovations in the automotive industry.
