The 90s called and it wants Saved By The Bell back on TV and 90s urban party fashion back on the streets. 90s-inspired style has been making a huge successful comeback on the runways of London and New York during the Spring and Summer 2016 shows, representing the era that gave rise to the urban music popularized by the insatiable and carefree attitude of the boy bands and girl groups from the likes of Nsync, Spice Girls, Backstreet Boys and many more. Music videos shown onMTV back then were considered a novelty because of the crazy 90s squiggly graphics and colorful kitsch styling inspired by the hip-hop subculture.
If you suddenly have the urge for clothing that is oversized, loose fitting, comfortable and stands out from from night to dawn, the 90s is definitely the place to party! J Daily and Andrea Ferma cheerfully groove to feel-good beats provided by Andrew Briol's hit single from his upcoming EP - Radio Jam in this ultimate 90s throwback lookbook.
What's Driving This Trend
- 90s-inspired Fashion
- Disruptive innovation opportunities include creating a line of 90s-inspired clothing that captures the nostalgia and carefree attitude of the era.
- Revival of Boy Bands and Girl Groups
- Opportunities for disruptive innovation arise in reuniting or forming new boy bands and girl groups that capitalize on the nostalgia for 90s music and fashion.
- Kitsch Styling
- Innovation opportunities lie in incorporating crazy squiggly graphics and colorful kitsch styling reminiscent of 90s music videos into fashion and marketing campaigns.
Who This Affects Most
- Fashion
- The fashion industry can tap into the nostalgia for 90s urban party fashion by creating collections and collaborations that bring back the oversized, comfortable, and standout clothing of the era.
- Music
- The music industry can capitalize on the revival of 90s boy bands and girl groups by signing new talent and promoting their music to an audience nostalgic for this era of pop music.
- Marketing and Advertising
- The marketing and advertising industry can incorporate 90s-inspired kitsch styling and graphics into campaigns to capture the attention of a target audience craving nostalgic experiences.
