Retailer BoxLunch has partnered with Nickelodeon to generate a nostalgic clothing line that produces 90s television-inspired apparel featuring designs that pay homage to classic 90s cartoons.
The old-school graphic tees feature the faces of beloved cartoon characters and the logos of various emblematic series. Some of the recognizable shows printed on these nostalgia-inducing products include: Rugrats, Rocko’s Modern Life, Hey Arnold! and Ren & Stimpy. This product line aims to capitalize on the emotional attachment adults have to their favorite childhood programs, creating apparel that creates nostalgia in the wearer.
The designs, which are printed on pet products, apparel and accessories, speak to aging fashion-forward Millennials who are increasingly nostalgic of 90s culture.