Colorful Modern Homes

The 8th Avenue House is Full of Chic and Unexpected Details

Although some might deem the 8th Avenue House as minimalist, there is something playfully maximalist about the overall design as well. This is due in large part to the unexpected use of bright color on the exterior that continues a bit on the inside as well as a unique glass floor on the second floor that may trip up those afraid of heights.

Designed by Naturehumaine, the 8th Avenue House is located in Montreal, Canada. Not only was the original structure completely renovated, the family decided to add an extension to make the home more roomy. Although utterly contemporary, the 8th Avenue House still boasts the telltale characteristics associated with the Montreal laneway neighborhood is can be found in.

Minimalist Design
There is an opportunity to disrupt the minimalist design trend by incorporating unexpected and playful elements.
Bright Exterior Colors
The use of bright colors on the exterior of homes presents an opportunity for disruptive innovation in the housing industry.
Unique Interior Flooring
Exploring unique and unconventional flooring materials and designs can bring disruptive innovation to the interior design industry.

Sectors Adopting This

Architecture
By reimagining traditional architectural design principles, there is an opportunity for disruption and innovation in the field.
Construction
Incorporating vibrant exterior colors into construction projects can create unique selling points and disruptive opportunities in the industry.
Home Decor
Creating innovative and unconventional flooring options can disrupt the home decor market by offering unique and attention-grabbing designs.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 65%
Freshness 8%