Michelob ULTRA's 6 for 6-Pack campaign aired earlier this year during the 2020 Super Bowl LIV event. The campaign aims to help "change America’s organic farmland forever" with ever 6-pack of Michelob ULTRA sold. For every 6-pack of beer sold, the brand will help transform "6 square feet of farmland to organic," encouraging more organic farming practices nation-wide as only 1% of the country's farmland is currently classified as organic.
In addition to helping America's famers switch to organic -- a past challenge that has been described as "monumental" despite of many's desire to be more sustainable -- this campaign also encourages consumers to join forces for a good cause.
The ad speaks about the importance of sustainable farming practices while also showcasing Michelob ULTRA's environmentally conscious brand ethos and dedication to a better world, starting at home.