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Oversized Dairy Sculptures

The 50,000-Milk Carton Castle Makes the Guinness Book of Records

— September 22, 2010 — World
A 50,000-milk carton castle sculpture made the Guinness Book of Records with its immense size.

This massive 50,000-milk carton castle sits in Spain where 5,000 local elementary schools participated in collecting milk cartons for this groundbreaking record. The project was headed by an architecture student, and features a turret tower, an open roof that creates day-lit patterns, and a huge maze.

Implications - The rise of environmentalism has inspired consumers of all ages to think about recycling and upcycling items; this sculpture made from milk cartons was completely sourced from elementary schools' collection activities. Companies can take advantage of this opportunity by creating art out of waste to make a social statement.
Trend Themes
1. Upcycled-art - Consumers are interested in purchasing products that have been made from recycled and upcycled materials.
2. Community-involvement - Businesses can involve local communities in their recycling initiatives to create a sense of engagement and meaning around sustainability efforts.
3. Experiential-installation - The use of unique and immersive installations can create a memorable experience for audiences and promote brand relevance.
Industry Implications
1. Art - The art industry can incorporate upcycling materials to create a new category of environmentally-friendly art.
2. Waste-management - Waste-management companies can create partnerships with artists and designers to create installations that raise awareness on the importance of recycling and reusing materials.
3. Events-and-experiential-marketing - Marketing firms can develop immersive installations that tell a story around a brand's commitment to sustainability, creating a unique experience that captivates audiences and reinforces brand messaging.
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