The world's largest banner ad for a Dubai real estate company is also one of the most viral. The five acre ad for Sorough Real Estate made it to the Guinness Book of Records,
"Now here's the cool partâ€” it lies flat on the ground along flight paths where it will be viewed from the air by an estimated 14 million people over the next year," according to real estate blog Sellsius.
"This has viral WOM potential. That's big time branding."
"The site in Dubai is part of an international network of mega advertising at airports planned by Ad Air."
It's also one of the only ads around today that's achieved viral status without the use of sex or the internet.