Beginning May 7, 2010, the group of journalists, designers, and developers behind the crowdsourced 48 Hour Magazine will unveil their chosen theme. They will also challenge contributors to come up with and send in professional work within 24 hours. The team behind 48 Hour Magazine will then take the following 24 hours to edit, package, design and ship the final online and print products.
Calling all writers, photographers, and illustrators alike! Participation is open not simply to well-established contributors. What’s more, the action will be streamed live from the 48 Hour Magazine’s San Francisco Bay Area headquarters so everyone can take in a piece of the publication’s pie.
Key Themes Behind This Trend
- Crowdsourced Publications
- The trend of crowdsourcing online & offline publications allows for a wider range of contributors to showcase their work in a short amount of time
- Short-term Collaborative Projects
- The trend of completing a project within a short amount of time through online collaboration challenges creative professionals to work on deadline and forces solutions-oriented thinking
- Live-streaming Collaborative Processes
- The trend of live-streaming collaborative art projects online allows for greater engagement and transparency to audiences who otherwise might not get to appreciate the process
Where This Applies
- Publishing
- Publishing companies can launch short term crowdsourced publications to experiment with new digital distribution methods and engage a wider pool of contributors
- Media & Entertainment
- Media companies can use crowdsourcing models to produce faster, more timely content that appeals to a younger, digitally-savvy audience
- Marketing
- Marketing firms can organize collaborative projects to engage customers and showcase creative teams' ability to work on a tight deadline
