Following in the footsteps of chains such as McDonald's and KFC, Wendy's is expanding the options available to consumers as part of its 4 for $4 Meal promotion. Although value menus are nothing new, many chains have shown renewed interest in promoting these deals. The expansion of Wendy's new value menu demonstrates an effort to give consumers more choice when it comes to fixed-price menus.
The 4 for $4 Meal is a special promotion that allows consumers to purchase an entree, a 4-piece order of chicken nuggets, a small order of fries and a drink for just $4. While the deal used to be limited to the Jr. Bacon Cheeseburger, customers can now choose the Crispy Chicken BLT as their entree instead.
The new promotion ultimately gives consumers more flexibility to order what they like, while still giving them the same discount on their meal.
The 4 for $4 Meal Deal Now Includes the Crispy Chicken BLT
Katherine Pendrill — April 5, 2016 — Lifestyle
References: wendys & brandeating