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Mass-Produced 3D Televisions

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Sony and Panasonic Promise In-Your-Face TV in 2010

— September 19, 2009 — Marketing
3D television is coming to the US market in 2010, thanks to Sony and Panasonic. Executive Vice President Robert Perry of Panasonic said the switch will eventually be seen as comparable to the switch from black-and-white to color. Mitsubishi and JVC have also announced they are working on 3D models of their own, but haven’t gone so far as to project a release date.

LG promised 3D televisions last year, and has even announced the release of a 3D television in Korea.

The 3D television phenomenon nearly seems like a gimmick, considering that it will be another purchase before your HDTV has even been broken in. Also, while the technology looks awesome, you’re still going to have to wear 3D glasses. Sony and Panasonic may have been better off figuring out a way to avoid the glasses—who wants to sit on their couch wearing those things?

Then again, what sports fan doesn’t want to watch their favorite team on a 3D television screen? Football, soccer, hockey, gymnastics—watching the action in three dimensions would take Super Bowl parties to the next level. LG may be cornering the market in Korea, but Sony and Panasonic obviously see their opportunity here in the US.
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