Workwear brand Carhartt is designing its clothing using 3D modeling, in an attempt to save the company both time and money.
Carhartt is implementing the technology into its design process, to more accurately assess how pieces might look and feel, without the use of a physical sample. Because of this method, the company can limit the amount of physical materials required to make samples, as the software can display the weight and fabric of the material on a digital model. The 3D technology additionally enables Carhartt to assemble different accessories and styles, without producing excessive waste.
To make the technology even more usable, Carhartt is digital models of its retail stores in order to virtual display the clothes in a simulated environment.