'Visit Britain' and Expedia have partnered to create '365 Days of #OMGB,' a campaign targeted at American tourists that hopes to drum up interest in areas around the country that are outside of the Greater London Area. In its current iteration, the campaign is visible to people making searches on Expedia, but (as the #OMGB indicates,) it is primed to be released as a social media campaign as well.
The 365 Day of #OMGB site offers a new thing to do in Great Britain for every day of the year. Though some of these include activities in London and the surrounding area, the main push of the campaign is to highlight the idyllic towns and scenery throughout the entirety of the British isle.
What's Driving This Trend
- Digital Travel Campaigns
- Expedia and 'Visit Britain' partner to create '365 Days of #OMGB' digital campaign to promote tourism beyond London.
- Social Media Tourism Campaigns
- '365 Days of #OMGB' campaign by Expedia and 'Visit Britain' is set to expand as a social media campaign to attract American tourists to explore the beauty of Great Britain.
- Destination-focused Tourism
- The '365 Days of #OMGB' campaign aims to showcase idyllic towns and scenery beyond the Greater London Area, emphasizing on attracting tourists to explore different regions of the British isle.
Who This Affects Most
- Online Travel Platforms
- Expedia's partnership with 'Visit Britain' for the '365 Days of #OMGB' campaign presents opportunities for online travel platforms to create similar destination-driven campaigns targeting specific regions.
- Digital Marketing and Advertising
- The expansion of '365 Days of #OMGB' campaign as a social media campaign opens up opportunities for digital marketing and advertising agencies to create engaging content and reach a wider audience.
- Tourism and Hospitality
- The '365 Days of #OMGB' campaign encourages potential collaboration and growth opportunities within the tourism and hospitality industry, particularly for businesses outside the Greater London Area.
