New Balance Japan unveils a new iteration of the 327 sneaker model spotlighted by the stark patterning across the upper. On one side of the shoe, there is a clean black base foundation and the other side has an off-white and gray color palette.
The black side of the shoe is applied on a suede overlay with a monochrome paisley print that rests throughout the underlays. This frames itself around the black leather logo on the midfoot with a large "N" marking the shoe for a bold contrast. This all sits on top of a clean white midsole foundation and black outsole to round it out. There are also markings at the sole unit that travel up to the heel section.
Image Credit: New Balance
What Makes This Trend Stand Out
- Patterned Sneakers
- New Balance's patterned 327 sneaker marks the beginning of a trend towards bold patterns on sneakers.
- Contrasting Design
- New Balance's 327 design featuring contrasting colors and prints is set to become a major trend in the sneaker industry.
- Suede Overlay
- The use of suede overlays on lifestyle sneakers, as seen in New Balance's 327 model, is poised to gain popularity.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the patterned sneaker trend by offering a variety of unique and bold designs.
- Sportswear
- The sportswear industry can incorporate contrasting design elements into their products to appeal to a wider audience.
- Footwear
- The use of suede overlays and unique contrasting design elements as seen in New Balance's 327 model presents opportunities for footwear companies to differentiate their products.
