The 3 Element House, designed by architect Tomás Swett, is a magnificent example of contemporary architecture in Chile. One of the main requirements for the structure, as requested by the patrons, was that it have a connection to the natural landscape that surrounds it; in meeting this demand, Tomás Swett challenged traditional notions of space.
What I particularly like about the 3 Element House is how it blends different materials on the exterior: the rich dark wood with the concrete surfaces. If you have not already, be sure to check out the pics of this stunning home.
Implications - Progressive consumers, both young and old, are suspect of traditional dichotomies. The 3 element house is representative of this tendency in how it challenges orthodox notions of inside and outside space. Companies should flip traditional paradigms to remain innovative and attract similar types of consumers.
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