Rugged Touring Motorcycles

The 2018 Royal Enfield Himalaya Has Finally Reached American Shores

After finding immense success overseas, the 2018 Royal Enfield Himalaya is finally ready to come over to American shores. Set to launch in April 2018, the two-wheeler is a simple, but engrossing motorcycle, that is a supposed to bring back pure motorcycling. The versatile bike is sure to appeal to both experienced and new riders, and has a particular focus for on/off-road use. Royal Enfield hopes that this move to America will find success as they are the only motorcycle company focused on the middleweight segment.

The 2018 Royal Enfield Himalaya is a rugged 411cc bike that comes equipped with a five-speed gearbox and 24.5 BHP engine. These internal components give the bike 24.5 horsepower and 23.6 pounds of torque. The four-gallon tank boats a 250-mile range, with a claimed 60-plus miles-per-gallon. The motorcycle also features incredibly ergonomic design that lends the bike well to long touring.

Rugged Touring Motorcycles
The 2018 Royal Enfield Himalaya is a rugged and versatile motorcycle that brings back pure motorcycling.
On/off-road Use
The focus on on/off-road use of the 2018 Royal Enfield Himalaya appeals to riders looking for versatile motorcycles.
Middleweight Segment
Royal Enfield's focus on the middleweight segment presents disruptive innovation opportunities in the motorcycle market.

Industries Being Reshaped

Motorcycle Manufacturing
The launch of the 2018 Royal Enfield Himalaya in America opens opportunities in the motorcycle manufacturing industry.
Tourism and Travel
The rugged and ergonomic design of the 2018 Royal Enfield Himalaya can disrupt the tourism and travel industry by offering unique touring experiences.
Automotive Accessories
The popularity of the 2018 Royal Enfield Himalaya may lead to an increase in demand for automotive accessories related to touring motorcycles.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 45%
Freshness 8%

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