India-Based Bike Debuts

Triumph Launches the Daytona 660 in the European Market

Triumph has unveiled its latest offering, the Daytona 660, in the European market, priced at EUR 10,045.
Diverging from its predecessor, the 675cc version, the new Triumph Daytona 660 features a rider triangle that appears slightly more relaxed, while notable design elements include split LED headlights complemented by a transparent visor, offering both style and functionality.

Triumph will offer the Daytona 660 in three appealing paint schemes – Snowdonia White, Satin Granite, and Carnival Red. The engine is housed within a steel perimeter frame, supported by Showa 41mm USD front forks and a preload-adjustable Showa monoshock.

In terms of braking, the Daytona 660 boasts twin 310mm front discs and a single 220mm rear disc, offering precise stopping power. Enthusiasts can expect the Triumph Daytona 660 to expand to the Indian market by the end of February or mid-March 2024.

Image Credit: Triumph

Relaxed Rider Triangle
The new Triumph Daytona 660 features a rider triangle that appears slightly more relaxed, offering enhanced comfort for riders.
Split LED Headlights
Notable design elements of the Triumph Daytona 660 include split LED headlights complemented by a transparent visor, providing a stylish and functional lighting solution for riders.
Appealing Paint Schemes
Triumph offers the Daytona 660 in three appealing paint schemes - Snowdonia White, Satin Granite, and Carnival Red, allowing riders to customize their motorcycle's appearance.

Where This Applies

Motorcycle Manufacturing
The launch of the Triumph Daytona 660 in the European market presents opportunities for motorcycle manufacturers to explore relaxed rider triangle designs and innovative lighting solutions.
Automotive Components
The introduction of the Triumph Daytona 660's twin 310mm front discs and single 220mm rear disc creates a potential market for automotive component manufacturers focusing on braking systems.
Motorcycle Retail
The availability of the Triumph Daytona 660 in appealing paint schemes offers opportunities for motorcycle retailers to attract customers with customizable options.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 91%
Freshness 23%