Nike is gearing up for golf season with the release of its 2018 Golf Sunglass Collection which feature new Nike Course Tint and temple-cushioning air pocket technology. Taking design cues from Nike Golf apparel and footwear, these new sunglasses feature sleek aesthetics, modern style and tech-forward performance benefits. The 2018 Golf Sunglass Collection features five ultra-lightweight styles designed for the golf course and everyday use.
The Nike Course Tint, applied to all glasses in the collection, is a proprietary tinted technology that not only blocks out sunlight, but also highlights forms and enhances contours in outdoor settings. The secret of the tint lies in its ability to balance light transmission. This balance intensifies colors and makes reading course greens easier. Nike’s air pocket temple-cushioning technology is another defining feature of the 2018 Golf Sunglass Collection and uses integrated air pockets to provide unparalleled comfort for extended wear.
Image Credit: Nike
What's Driving This Trend
- Tech-forward Sunglasses
- Sunglasses with advanced technological features to improve performance and user experience.
- Proprietary Tinted Lenses
- Developing new colors and tints designed to give practical benefits and enhance visual experience.
- Comfort-oriented Eyewear
- Designing eyewear that prioritizes comfort during extended periods of wear while still providing necessary performance features.
Who This Affects Most
- Sports Equipment
- Incorporating advanced technological features into sports sunglasses to improve athletic performance.
- Fashion and Apparel
- Creating unique and proprietary tinted lenses designed to enhance visual experience and add an element of fashion to eyewear.
- Eyewear and Optometry
- Developing comfort-oriented eyewear to prevent discomfort and eye strain from extended wear of sunglasses.
