The 2012 Nailympics featured impressive styles from dedicated competitors.
The 'Nailympians' of today displayed a knack for exuberant nail art that redefines standards of conventional manicures. The contest, held annually in the UK and US brings out aficionados year after year to showcase their ability to sport the beautifully impractical designs. According to Vice, “Judges measured the Nailympians on nail structure, shaping, application, surface smoothness, product control [and] cuticles.”
There was certainly no shortage in creativity at the 2012 event. Some standout styles included manicures with thematic motifs such as day of the dead, a botanical garden, oceanic seashells and candy crusted cuticles. The eccentricity of the annual event is a show of avant-garde fandom that would surely please the likes of Lady Gaga.
What Makes This Trend Stand Out
- Exuberant Nail Art
- Opportunity for beauty brands to develop innovative products and services that cater to the growing demand for extravagant nail designs.
- Creative Manicure Competitions
- Potential for event organizers to capitalize on the popularity of nail art by organizing more creative manicure competitions and attracting dedicated participants.
- Avant-garde Beauty Trends
- Potential for the beauty industry to embrace and commercialize unconventional and daring beauty trends like exorbitantly decorated manicures.
Sectors Adopting This
- Beauty
- The beauty industry can leverage the trend of exorbitantly decorated manicures by offering specialized nail art products, services, and experiences.
- Event Management
- Event management companies can tap into the creative manicure competition trend by organizing unique nail art events that attract participants and spectators.
- Fashion
- The fashion industry can collaborate with nail artists and designers to integrate exuberant nail art into runway shows and create a new form of artistic expression.
