The new 2011 Dodge Charger ad advocates a more naturalistic future when it comes to driving. If you love cars but fear that robots will one day take over the world, then this ad is for you.
The commercial is set some point in the near future at a time when digitalized droids are responsible for almost everything humans do. The ad plays off this fear of complete human replacement by featuring the 2011 Dodge Charger as the only gadget that men can maintain on their own. While struggling at first, the main man in this ad reasserts his masculinity through the 2011 Dodge Charger by ridding the driver seat of a droid and positioning himself behind the wheel.
This ad speaks to the fast paced digital age and the fact that the world is becoming a place where computers are replacing human activity. What's great about this commercial is that the 2011 Dodge Charger manages to turn this fear into fuel for a more profitable future.