The Toyota Celica is leaving us in 2006... But in 2008, it returns as an AWD hybrid car. And what a bad ass car it is set to be. From the picture, you'll immediately recognize that the car is taking a bold new direction, and from the two year break, one can only assume that all of these enhancements get baked into production.
Implications - Consumers are more concerned with the environment than ever before, and this concern is reflecting in marketplace demands. Consumers are now willing to make large purchases on items that are eco-friendly and will improve their quality of life. Companies eager to tap into the green market should manufacture innovative eco-friendly products or services.