The Del Taco 20 Under $2 Menu is Expansive
Michael Hemsworth — January 1, 2022 — Business
The Del Taco 20 Under $2 Menu has been launched by the brand to provide patrons with an ultra-accessible way to enjoy some of their favorite items at a very competitive price point. The menu consists of 20 items, as its name suggests, that includes an array of food items as well as drinks to satiate consumers seeking out a snack or a refreshment. The menu is arriving now at participating locations and will no doubt satisfy consumers seeking out ways to enjoy some of their favorite foods at a price point that is quite reasonable.
The Del Taco 20 Under $2 Menu speaks to the increased demand for value amongst QSR patrons and a shift in the industry towards smaller item offerings that encourage more frequent visits.
Image Credit: Del Taco
The Del Taco 20 Under $2 Menu speaks to the increased demand for value amongst QSR patrons and a shift in the industry towards smaller item offerings that encourage more frequent visits.
Image Credit: Del Taco
Trend Themes
1. Value Menu Expansion - As consumers seek out ways to enjoy their favorite food items at a more accessible price point, QSRs should explore the expansion of their value menus to include a wider range of offerings.
2. Small Item Offerings - QSRs can capitalize on the trend towards smaller item offerings by developing snack-sized versions of their menu items, encouraging more frequent visits and increased revenue streams.
3. Increased Demand for Value - The QSR industry can stay competitive by responding to the increased demand for value amongst patrons, offering affordable options and promotions to attract and retain customers.
Industry Implications
1. Fast Food - Fast food chains can disrupt the industry by expanding their value menus, experimenting with smaller item offerings, and responding to the increased demand for budget-friendly options.
2. Beverage - Beverage companies can capitalize on the trend towards affordable refreshments by creating new, low-cost options and marketing them as the perfect pairing for snack-sized QSR menu items.
3. Marketing - Marketing agencies can advise QSRs on how to effectively promote their value menus and affordable offerings, driving traffic to their locations and increasing revenue by responding to shifting customer preferences.
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