2 Way Words challenges pairs of players to battle with words on a grid and it provides all-ages fun whether someone is expanding their vocabulary or a seasoned wordsmith. A young player by the name of Charlie Pelling saw that the age guide on the word game was suited to players from eight to 108 and a match was created with an older player. 97 year-old word fan Ruby Hill invited Pelling to her care home to prove that age is just a number, and the game helped to bridge the generational gap in an entertaining way.
For even more fun, there are several expansion packs of the games that have been created, including ones with arrows, numbers, animals and flags.
What Makes This Trend Stand Out
- Inter-generational Games
- Opportunity for games that can bring people of different age groups together in an entertaining and engaging way.
- Expandable Word Games
- Creation of expandable word games with additional elements to provide new and fresh gameplay, that can keep players engaged.
- Multiplayer Word Games
- Development of multiplayer game formats that can provide a fun and social experience for players from different locales.
Sectors Adopting This
- Toy Industry
- Opportunity for toy companies to innovate and create unique word games that bridge generation gaps and engage multiple players.
- Mobile Gaming Industry
- Opportunity for mobile gaming companies to create word game apps with features such as multiplayer modes, level-based content, and in-app purchases.
- Senior Care Industry
- Introducing word games to seniors, particularly in care facilities, can provide a fun and social activity, and games that involve inter-generational partners can bring additional benefits.
