The 1879 Collection s Zig-Zag's debut into high-end streetwear. The iconic smoke and rolling paper brand is expanding its legacy with limited-edition fashion options. Last month, the widely recognized cornerstone brand of music and smoking culture launched its Zig-Zag Studio to further its legacy as a media platform and cultural hub. The apparel collection follows the Studio launch with varsity jackets, leather duffles, hoodies, tests, and more.
Zig-Zag's 1879 collection is rooted in its long-standing presence in pop culture. It features a modern line of apparel and accessories that pay tribute to the brand's storied history. The collection includes references to Le Zouave, the mythical French soldier who has adorned Zig-Zag's product packaging since its inception in 1879.
Image Credit: ZIg-Zag
What Makes This Trend Stand Out
- High-end Streetwear
- Opportunities for other product-based brands to enter the fashion industry with high-quality and creative collections.
- Legacy Brand Expansion
- Opportunities for legacy or traditional brands to leverage their history and enter new markets with limited-edition fashion offerings.
- Cultural Collaboration Fashion
- Opportunities for companies to team up with other brands or individuals to create unique fashion collections that reflect a specific culture or lifestyle.
Sectors Adopting This
- Smoke and Rolling Paper
- Opportunities for smoke and rolling paper companies to expand their brand into other markets such as fashion and lifestyle.
- Media and Entertainment
- Opportunities for media and entertainment companies to expand their brand into fashion and lifestyle through limited-edition collections.
- Fashion and Apparel
- Opportunities for fashion and apparel companies to collaborate with other brands or individuals from different industries to create unique collections.
