This season, AT&T is presenting classic Christmas songs like Deck the Halls, We Wish You a Merry Christmas, Jingle Bells and the 12 Days of Christmas as a series of fun 'Emoji Carols.'
This video for the 12 Days of Christmas interprets the song in a modern way, presenting the third day of gifts, the French hens, as chickens carrying French fries, and the four calling birds as penguins with phones. As it's been noted a number of times in other songs and pop culture, the practicality of getting overwhelmed with these gifts would actually be quite chaotic. Playing along with this idea, the AT&T ad gets a little crazier as it progresses, where sparking rings turn into donuts and shocked emoji faces start popping up randomly.
What's Driving This Trend
- Emoji Carols
- Creating new versions of classic songs using emojis presents an opportunity for creative and engaging content.
- Modern Interpretation
- Reimagining traditional concepts in a modern way, like turning French hens into chickens with French fries, can attract younger audiences and refresh established content.
- Chaotic Gift Giving
- Exploring the impracticality and chaos of receiving overwhelming gifts can lead to humorous and relatable storytelling opportunities.
Who This Affects Most
- Telecommunications
- Brands in the telecommunications industry can leverage emojis and creative videos to engage with customers and showcase their services in a fun and innovative way.
- Entertainment
- The entertainment industry can utilize the concept of emoji carols to create unique and shareable content that appeals to a wide audience, including younger generations.
- Advertising
- In the advertising industry, utilizing emojis and modern reinterpretations can help brands stand out and capture attention in a crowded market, while also connecting with consumers on a relatable and humorous level.
