The '100 Years of Beauty' video by cut.com showcases a century's worth of beauty looks in just over a minute.
What we consider attractive or beautiful changes with time. It's interesting to go back and see how our standards of beauty have evolved to create our current conception.
To further enhance each hair style and makeup look, the model in the video poses with the same style and attitude as someone living in the decade might have. So, for instance, she looks blase and apathetic when posing with purple lipstick and slightly crimped hair (the 90s). Meanwhile, for the 1950s, the model pouts at the camera like a sultry sex pot (a la Marilyn Monroe).
Key Themes Behind This Trend
- Evolving Beauty Standards
- Exploring how beauty trends have changed over time presents opportunities for businesses to create innovative products or services that cater to evolving consumer preferences.
- Retro-inspired Fashion and Beauty
- The resurgence of vintage fashion and beauty trends opens up opportunities for businesses to capitalize on nostalgia and create modern versions of classic styles.
- Storytelling Through Beauty
- Using beauty and fashion as a medium for storytelling allows businesses to create unique and engaging content that resonates with consumers and builds brand loyalty.
Where This Applies
- Beauty and Cosmetics
- The beauty industry can leverage evolving beauty trends to develop new products and marketing strategies that align with shifting consumer preferences.
- Fashion and Apparel
- Fashion brands can leverage the popularity of retro-inspired fashion and beauty trends to create clothing and accessories that cater to nostalgic consumers.
- Media and Entertainment
- The media and entertainment industries can explore new ways of incorporating storytelling through beauty into their content, creating engaging experiences for their audience.
