At the 2007 LA Autoshow competition, Mercedes-Benz unveiled a new Eco-Roadster made entirely out of recyclable material. The 100% recyclable materials include: wood, alloy, glass and rubber. It's called the Recy and it looks like a wood carved future car combined with the style of a classic SL roadster.
Implications - Eco innovation is the watchword of the future, regardless of what industry or business is in question. Consumers are increasingly aware of the perils facing their planet, and as such are growing more and more expectant of products and companies that make sustainability a priority. In order to remain competitive in this new age, no business can afford to neglect the need to remain environmentally vigilant.