BSTN and Autry Join Forces on a Special 01 Low Sneaker
Tennis footwear imprint Autry works in collaboration with BSTN on a new collaboration iteration of the signature 01 Low sneaker model for the Fall/Winter 2021 season. It retains its retro design language with the 80s look and this time around, the shoe gets a round-up of men's and women's sizing.
The silhouette is detailed with a colorway that is led by white and orange throughout the shoe. It is crafted from buttery soft off-white leather materials throughout most of the upper. It is then contrasted with orange at the tongue and toe box with leather materials as well. Corduroy cotton makes its way onto the shoe by the mid paneling sections and orange leather rounds out the heel tabs.
Image Credit: BSTN
The silhouette is detailed with a colorway that is led by white and orange throughout the shoe. It is crafted from buttery soft off-white leather materials throughout most of the upper. It is then contrasted with orange at the tongue and toe box with leather materials as well. Corduroy cotton makes its way onto the shoe by the mid paneling sections and orange leather rounds out the heel tabs.
Image Credit: BSTN
Trend Themes
1. Retro-inspired Sneakers - Opportunity for fashion companies to leverage nostalgia and collaborate with sportswear brands to create new iterations of classic sneaker designs.
2. Gender-neutral Footwear Collections - Disruptive opportunity for brands to cater to a broader range of consumers by releasing sneakers in inclusive sizing and colorways.
3. Hybrid Materials in Footwear - Innovative opportunity for footwear companies to experiment with mixing leather, corduroy cotton, and other materials in sneaker design, creating unique look and feel for consumers.
Industry Implications
1. Fashion - Fashion companies can leverage collaborations to appeal to consumers looking for unique retro-inspired design.
2. Sportswear - Sportswear brands can expand their market reach by partnering with fashion companies to offer gender-neutral and inclusive sneaker designs.
3. Footwear - Footwear companies can experiment with hybrid materials and design elements to create innovative products that stand out in a saturated sneaker market.
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