Nike works in collaboration with Orange Label on a new iteration of the SB Dunk Low sneaker model. The duo launch a Grey Gum colorway complete with the classic Orange label branding on the tongue. The upper is detailed with a Wolf Grey tone, which continues along the laces and tongue for a muted feel.
White is added as a bright tonal contrast, which can be seen on the lateral side of the shoe in the form of the Swoosh branding, the stitched midsole base foundation, and the heel tab. Additional details include the orange accent at the aglets and tongue before it is rounded out by the rubber outsole with a notable gum finish.
Image Credit: Yankeekicks, <a rel='nofollow' href='https://hypebeast.com/2023/1/nike-sb-dunk-low-orange-label-grey-gum-dv5464-001-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.nikesb.com/shops#orangelabel'>nikesb</a>
Why This Trend Is Growing
- Collaborative Sneaker Models
- Sneaker companies can explore collaboration opportunities with other brands to create unique sneaker models that cater to a specific audience.
- Tonal Contrast Design
- Designers can experiment with a mix of muted and bright tonal contrast design to create visually stunning products.
- Retro Branding Revival
- Revive old retro branding patterns to give products a vintage touch and cater to nostalgia-seeking demographics.
Industries Being Reshaped
- Footwear Industry
- The footwear industry can continue to experiment and collaborate with other brands to create unique, limited-edition sneaker models.
- Fashion Industry
- The fashion industry can incorporate tonal contrast design patterns in clothings, accessories or home decor items to create visually stunning products.
- Marketing and Advertising Industry
- The marketing and advertising industry can revive old branding patterns in campaigns to reach nostalgia-loving demographics and create effective marketing campaigns.
