These virtual payment systems for the food industry show a shift that enables consumers to make orders and payments on their terms. Although these systems seem heavily slanted towards customer convenience, they do not disrupt a restaurant's preparation or serving times.
To speed up the process of ordering fast food even more, McDonald's implemented a 'Contactless Coupon' that uses RFID technology. Similarly, Foodo is an app that allows consumers to browse a restaurant's menu ahead of time and virtually pay before they go to pick up their order.
Another example of exceptional convenience is the 'Draqie' interactive table, which has a touchscreen surface that allows restaurant patrons to browse the menu and place food orders. At the end of the meal, the function of the tablet changes, shifting from menu to payment terminal.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
