The 'Recipe Cart' Suggests Mayo-Infused Recipes as You Shop

 - May 16, 2013
References: & springwise
The 'Recipe Cart' is a shopping cart that recommends recipes for ingredients as you walk by them. Part of a campaign for Hellmann's mayonnaise, the cart suggests mayonnaise-infused dishes as the consumer walks around.

The cart is composed of a touch screen on top of a conventional shopping cart. When you place a container of Hellmann's mayo in the cart, the touch screen begins suggesting recipes. If you were to walk near the meat aisle, the 'Recipe Cart' might suggest a recipe containing chicken and mayo.

The motivation behind this campaign came from the lack of knowledge in Brazil about the versatility of mayonnaise. In addition, a large amount of purchases are made spontaneously at the point-of-sale. With these two factors at play, the 'Recipe Cart' proved to be very effective at generating new sales.