Logbar is a Tokyo bar that uses iPad Minis for ordering. Upon entering, patrons are given iPad Minis and required to create a profile. Once their profile is created they can begin ordering drinks using the tablet. In addition to ordering, the tablet also lets Logbar patrons like other drinks, share cocktails and chat with other guests.
Like Facebook, Logbar has a newsfeed. It shows your most recent drinks, what others are drinking and drink recommendations. Guests are even invited to create their own drinks and can choose the glass, alcohol, mixers and garnishes. The self-named creation can then be added to the menu, and every time it is purchased the creator will be given 50 yen (about .50 U.S.). The bar is only open on Monday evenings, most likely due to its experimental nature, and the system was recently shown off in London.
Key Themes Behind This Trend
- Tablet Ordering
- The use of tablets for ordering in bars and restaurants can enhance customer experience and optimize operations.
- Custom Drinks
- Allowing customers to create their own drinks using tablets not only provides a unique experience but also creates an opportunity for user-generated content and engagement.
- Social Bar Experience
- The integration of social features, such as liking and sharing drinks, can foster community building and increase customer loyalty.
Where This Applies
- Hospitality
- The hospitality industry can benefit from tablet ordering systems to streamline processes and create a more personalized experience.
- Food and Beverage
- Implementing tablet ordering and custom drink creation can differentiate a restaurant or bar from competitors and improve customer satisfaction.
- Technology
- Developing tablet apps and software to enhance the dining and drinking experience can provide new business opportunities for technology companies.
