Amid the COVID-19 pandemic, it has become a new social norm to wear a face mask while in public to prevent the spread of the virus, and as a result, brands have launched unique masks that offer consumers more than just protection.
Notably is the emergence of eco-conscious face masks that ensure consumers are protected while limiting the environmental damage associated with these single-use products. These range from zero waste masks to biodegradable masks and come in the wake of reports of these items plaguing the streets of multiple cities.
In addition to "green" masks, various brands have also launched sport-specific masks designed to be worn while engaging in physical activity. These masks not prevent the spread of the virus, but also offer physical benefits to the body — such as filtered air.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
