Top 20 Trends of the Day

From Hot Summer Beauty Looks to Crash Landing Photography

With the warm weather finally here, fashionistas everywhere are excited to discover their new favorite summer beauty looks. While sun-kissed skin and beach-inspired waves are timeless staples for the summer season, new looks are taking center stage this year.

The The Scarab Spring photo shoot, which is featured in today's top trends, showcases bold makeup looks that take cues from an iconic Egyptian beetle. While dark hues are typically favored in the cooler months, they are emphasized with vibrant metallic tones in this shoot.

Another look favored this season is one that mixes bohemian and opulent glamour. The hippie flower girl look gets a sultry makeover with dramatic makeup.

Trend Hunter's 2013 Trend Reports offer more in-depth research and insight into this season's summer beauty looks and fashion.

SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 92%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X