Eccentrically Urban Editorials

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The London Boys i-D Magazine Photoshoot Showcases Vanguard Menswear

— May 14, 2013 — Fashion
The London boys i-D Magazine editorial is entitled 'If You Want Apples You Have To Shake The Tree'. Showcasing a series of vanguard menswear garments, this striking fashion story embraces eccentric elegance. Whether capturing a wardrobe of hip-hop inspired athelticwear or eclectically patterned urban attire, photographer William Selden lenses London models Tom Gaskin, Chuck and Declan-John among others.

The guys pull off a handful of edgy and youthful wardrobe staples hand-picked by visionary stylist Simon Foxton. The unconventional London boys i-D Magazine editorial is captured both outdoors and amidst a prop-enriched studio setting.

Referencing inked graffiti, retro pop culture imagery and a raw street style aesthetic, this dynamic image series rejects tradition and opts for unexpected and avant-garde fashion and visual imagery.

Trend Themes

  1. Eccentric Menswear — Opportunity for disruptive innovation in creating unconventional and avant-garde fashion for men.
  2. Youthful Urban Style — Opportunity for disruptive innovation in designing edgy and hip-hop inspired athleisurewear.
  3. Prop-enriched Photography — Opportunity for disruptive innovation in incorporating props and visually striking elements in fashion photography.

Industry Implications

  1. Fashion — Opportunity for disruptive innovation in the fashion industry to create eccentric menswear and youthful urban style.
  2. Photography — Opportunity for disruptive innovation in the photography industry to experiment with prop-enriched and visually striking fashion shoots.
  3. Art and Design — Opportunity for disruptive innovation in art and design to explore unconventional and avant-garde fashion concepts.
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