The London boys i-D Magazine editorial is entitled 'If You Want Apples You Have To Shake The Tree'. Showcasing a series of vanguard menswear garments, this striking fashion story embraces eccentric elegance. Whether capturing a wardrobe of hip-hop inspired athelticwear or eclectically patterned urban attire, photographer William Selden lenses London models Tom Gaskin, Chuck and Declan-John among others.
The guys pull off a handful of edgy and youthful wardrobe staples hand-picked by visionary stylist Simon Foxton. The unconventional London boys i-D Magazine editorial is captured both outdoors and amidst a prop-enriched studio setting.
Referencing inked graffiti, retro pop culture imagery and a raw street style aesthetic, this dynamic image series rejects tradition and opts for unexpected and avant-garde fashion and visual imagery.
What Makes This Trend Stand Out
- Eccentric Menswear
- Opportunity for disruptive innovation in creating unconventional and avant-garde fashion for men.
- Youthful Urban Style
- Opportunity for disruptive innovation in designing edgy and hip-hop inspired athleisurewear.
- Prop-enriched Photography
- Opportunity for disruptive innovation in incorporating props and visually striking elements in fashion photography.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry to create eccentric menswear and youthful urban style.
- Photography
- Opportunity for disruptive innovation in the photography industry to experiment with prop-enriched and visually striking fashion shoots.
- Art and Design
- Opportunity for disruptive innovation in art and design to explore unconventional and avant-garde fashion concepts.
