22 Subversive Barbie Innovations

From Broken Barbie Marriages to Controversial Doll Set Ups

These subversive Barbie innovations show the ways in which consumers and manufacturers have taken shots at the iconic and remarkably girly doll.

Often criticized for doll's appearance and ideals, Mattel, the maker of the toy, has been the center of much criticism. Instead of going the traditional route of complaining, many people have been more active and innovative in their approach to offsetting the damage done by Barbie, and made their own depictions of the doll that re-imagine the character as someone entirely different and better aligned with realistic expectations.

Though Barbie is sure to stick around in classic form for many years to come, it's good to see that those outside of toy companies are taking representation into their own hands with great creativity.

SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 88%
Freshness 8%