Shelling out $5 for a customized coffee may have seemed ridiculous to past generations, but for those addicted to their daily Starbucks, it makes total sense.
Still on the down low is Starbucks' latest attempt at innovation: they're almost ready to launch a new banana protein drink geared at the health-conscious male demographic. Whereas Starbucks has typically been associated with women and fussier city business types, the new drink is geared at fitness frenzied men.
Unfortunately, not everyone understands the idea of luxury lattes, and if the protein smoothies don't hit, Starbucks could be in trouble. Over the last two years, Starbucks hasn't been growing. Competitors like McDonalds have been moving in with cheaper alternatives at the new McCafe, causing Starbucks profits to miss their targets. Accordingly, the shares are down more than 60%.
In this sad time for Starbucks lovers, we bring you the top 23 Starbucks Innovations.
Sad: Stock Down 60%, 600 Stores to Close
Starbucks Gets Pricier, Fancier
Brewed to Order Premium Blend
Starbucks Adds "Energy" To Drinks
American Idol Starbucks Style
Coffee for Your Garden
Starbucks Pushes Coffee for Your Plants
Are tall non-fat frappacinos the new Big Mac?
Coffee Shop Film Makers
Starbucks Unveils First Film Deal
Order A Starbucks From Your iPhone
Starbucks Debuts On TV
Can Holiday Ad Bring Back Customers?
Coffee and Movies
$1 Starbucks + Free Refill
Starbucks Fights to Keep up with McDonalds
Corporate Funded Music
Starbucks to Launch Record Label With Paul McCartney
Starbucks Kills The Music, Drops CD Sales
China the Focus of Starbucks Growth
Starbucks Targets Youth
Man To Visit Every Starbucks In The World
Starbucks To Give Away 500,000 FREE Cups of Coffee
Second Cup's Cafe Delights Bars VS Starbucks Liquor
Making Eco-Awareness Fun
Starbucks Planet Green Game
Starbucks Caters To Muslims
Luxury Coffee Vending Machines
Starbucks Hot Drink Machines
BMW Espresso Machine
Starbucks Card Mosaic Coasters
Upcycled Art by Flawed Frock