Boating is probably the best activity to do under the summer sun, especially with the song “I'm on a Boat†by Lonely Island playing in the background.
Check out this cluster, as it includes everything from nautical styles for spring to $130 Million Sailboats.
Implications - Nautical themes are always popular come spring and summer. As more people embrace fun in the sun, demand inevitably increases for products that highlight rest and relaxation and summer activities like sailing and boating. Brands and marketers operating in industries from fashion to tech and design can take advantage of this seasonal demand by creating products, services and campaigns that relate more to nautical themes and motifs.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 72%
Activity 31%
Freshness 8%
