Bright Boating Shoes

Sperry Brings Back Nautical Footwear With a Bang for S/S '09

Summer is approaching, and what better way is there to spend it than to have fun at the beach and do a little boating? Fashion designers are mimicking this favorite summer pastime and relaunching the classic boat shoe in new and interesting ways. 

Sperry has been making all-American boating shoes since 1935 and actually “invented the first boat shoe for sailors,” according to their website. Because of Sperry’s long-standing history in the nautical world, it is no surprise that Sperry has an awesome selection of plaid, bright colors and classic designs. 

Boating shoes are a great for summer; they’re light and comfortable but also fashionable. Who says you need a boat to throw on a pair of boating shoes?

Revived Boat Shoes
Fashion designers are relaunching the classic boat shoe in new and interesting ways.
Bright Colors for Summer
Bright and bold colors are becoming a popular choice for summer footwear.
Versatile Fashion
The versatility of boat shoes is making them a popular fashion choice beyond just the boating community.

Sectors Adopting This

Footwear Industry
As designers continue to reinvent and update classic shoe styles, the footwear industry has the opportunity for innovation and growth.
Fashion Industry
Boating shoes are just one example of the fashion industry's ability to revive and modernize classic trends.
Leisure Industry
As more people embrace leisure activities like boating, there is potential for innovation and growth in the leisure industry.
SCORE
1.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 10%
Freshness 8%

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