A successful rebranding campaign quickly separates marketing lightweights from heavyweights. It's no easy feat to mess with all of the hallmarks and associations a company has with its target market, and yet the entities in this slideshow have done so masterfully.
Fast food has taken a beating from a consumer base that is increasingly focused on health. McDonald's and Burger King have each taken significant steps to separate their respective restaurants from the negative connotations of fast food, implementing luxurious restaurants that are every bit as aesthetically-appealing as their four-star counterparts.
Google has been the master of logo changes. The holiday logo changes that appear on Google.com have been celebrated, captured and archived by millions of Web users. Check out some of the other companies that get it right below.
From Crowdsourced Logo Subversion to Green Makeovers
Making Wireless Stylish
Pimp Your PC
Mesiro Merium for Computer Makeovers
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
US Mint Unveils New Pennies
RecessIsOn Pursuades Us to ‘F_ck the Recession'
Mega Branding Changes
Walmart Adds Asterisk to Logo
UK Insurance Company Shows What's In a Stage Name
CD Players Get Tech Makeover
Tilt Sensing 'Pandora Alcantara'
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
Classic Board Game Makeovers
Clue Updated for Tabloid Culture
Extreme Cubicle Makeover
Is this the 'Most Luxurious' or 'Most Hideous'?
Rebranding Endangered Animals
Campaign Proves the "Big Bad Wolf" Isn't
Celebratory Branding Changes
6 Google Birthday Logos
Coca-Cola M5 Visual Rebranding Project
Soliciting Logo Subversion
DIY Shirts at the Burger King Studio
Eco Skyscraper Makeovers
Sears Tower Gets Greener
McDonald's Abstract ‘Quarter Pounder' Store
High Tech Fashion Runways
Vivienne Tam's HP LapTop Makeover
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
Fashionable Fast Food
McDonald's UK Makeover
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
Trailer Wrap Makeovers
From Trash To Panache