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24 Revolutionary Rebranding Moves

From Crowdsourced Logo Subversion to Green Makeovers

— February 1, 2009 — Marketing
A successful rebranding campaign quickly separates marketing lightweights from heavyweights. It's no easy feat to mess with all of the hallmarks and associations a company has with its target market, and yet the entities in this slideshow have done so masterfully.

Fast food has taken a beating from a consumer base that is increasingly focused on health. McDonald's and Burger King have each taken significant steps to separate their respective restaurants from the negative connotations of fast food, implementing luxurious restaurants that are every bit as aesthetically-appealing as their four-star counterparts.

Google has been the master of logo changes. The holiday logo changes that appear on Google.com have been celebrated, captured and archived by millions of Web users. Check out some of the other companies that get it right below.
5.4
Score
Popularity
Activity
Freshness
24
Making Wireless Stylish
Making Wireless Stylish
Linksys Makeover
<
23
Pimp Your PC
Pimp Your PC
Mesiro Merium for Computer Makeovers
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22
Rebranding Springwater as Tap Water
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
<
21
Currency Makeovers
Currency Makeovers
US Mint Unveils New Pennies
<
20
Recession Rebranding
Recession Rebranding
RecessIsOn Pursuades Us to ‘F_ck the Recession'
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19
Mega Branding Changes
Mega Branding Changes
Walmart Adds Asterisk to Logo
<
18
Relative Rebranding
Relative Rebranding
UK Insurance Company Shows What's In a Stage Name
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17
CD Players Get Tech Makeover
CD Players Get Tech Makeover
Tilt Sensing 'Pandora Alcantara'
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16
Visual Brand Evolution
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
<
15
Classic Board Game Makeovers
Classic Board Game Makeovers
Clue Updated for Tabloid Culture
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14
Extreme Cubicle Makeover
Extreme Cubicle Makeover
Is this the 'Most Luxurious' or 'Most Hideous'?
<
13
Rebranding Endangered Animals
Rebranding Endangered Animals
Campaign Proves the "Big Bad Wolf" Isn't
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12
Celebratory Branding Changes
Celebratory Branding Changes
6 Google Birthday Logos
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11
Coca-Cola M5 Visual Rebranding Project
Coca-Cola M5 Visual Rebranding Project
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10
Soliciting Logo Subversion
Soliciting Logo Subversion
DIY Shirts at the Burger King Studio
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9
Eco Skyscraper Makeovers
Eco Skyscraper Makeovers
Sears Tower Gets Greener
<
8
Mega Unbrandings
Mega Unbrandings
McDonald's Abstract ‘Quarter Pounder' Store
<
7
High Tech Fashion Runways
High Tech Fashion Runways
Vivienne Tam's HP LapTop Makeover
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6
Kung Fu Fast Food Branding
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
<
5
Rebranding Experiments
Rebranding Experiments
Bentley-Bodied HUMMER
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4
Fashionable Fast Food
Fashionable Fast Food
McDonald's UK Makeover
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3
Rebranding Classic Board Games
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
<
2
Fast Food Packaging Makeovers
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
<
1
Trailer Wrap Makeovers
Trailer Wrap Makeovers
From Trash To Panache
<