Considering all of the telecommunication technology available today, you have to appreciate how the postcard has held surprisingly strong through the E-storm.
From solar-powered postcards to ceramic ones, this cluster shows how the postcard has remained near the top of the mailing list through nifty innovations and even (gasp!) electronic improvements.
Implications - While postcards have been replaced by ecards for the most part, there is one thing that an email cannot provide it's receiver -- tangibility and a full sensory experience. From postcards that peel to wooden postcards that can be saved as keepsakes, it's apparent that people still value tactile objects regardless of technological advancements.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 6%
Freshness 8%
