What is the trend of eco-friendly stationery?

Opportunity for innovative stationery companies to create eco-friendly products such as edible and biodegradable postcards.

What is the trend of sustainable packaging?

Potential for packaging companies to embrace sustainable practices by using edible materials like dried squid for postcards.

What is the trend of personalized messaging?

Opportunity to enhance the snail mail experience by providing postcards with customizable adhesive labels for short messages.

What are the implications for the stationery industry?

Stationery companies can explore eco-friendly and edible products to remain competitive in the declining mail industry.

What are the implications for the packaging industry?

Packaging companies can adopt sustainable practices by using unconventional materials like dried squid for unique postcard packaging.

What are the implications for the postal services industry?

Postal services can enhance the snail mail experience by offering personalized messaging options with adhesive label postcards.

Edible Postcards: Made of Dried Sushi

Edible Postcards

Customizable Marketing Postcards Image 1

Sushi-Inspired 3D-Printed Confections Image 1

Sushi-Inspired 3D-Printed Confections Image 2

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Made of Dried Sushi

TechnoGadget — December 9, 2006 — Lifestyle

References: coolest-gadgets

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The Surumail postcards are made from squid created by the Susami fishing co-operative. The recipe for this postcard is not ordinary: It consists of dried surume squid that is flattened and packed into the shape of a postcard along with an adhesive label for you to write down a short message, the postage and delivery address.

Each of the Surumail postcards costs under $3 USD.

Implications - While the postal industry has seen a massive decline in mail volume following the mass adoption of email, consumers are still sending "snail mail." Innovative stationery companies are remaining competitive in this market by creating eco-friendly products that are edible, biodegradable or printed with recycled ink.

Trend Themes

Eco-friendly Stationery — Opportunity for innovative stationery companies to create eco-friendly products such as edible and biodegradable postcards.
Sustainable Packaging — Potential for packaging companies to embrace sustainable practices by using edible materials like dried squid for postcards.
Personalized Messaging — Opportunity to enhance the snail mail experience by providing postcards with customizable adhesive labels for short messages.

Industry Implications

Stationery — Stationery companies can explore eco-friendly and edible products to remain competitive in the declining mail industry.
Packaging — Packaging companies can adopt sustainable practices by using unconventional materials like dried squid for unique postcard packaging.
Postal Services — Postal services can enhance the snail mail experience by offering personalized messaging options with adhesive label postcards.

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