Franco Brambilla's Postcard Updates Add New Spice to Old Tchotchk

 - Aug 11, 2009   Updated: Jun 13 2011
References: flickr & lifelounge
Franco Brambilla's photoshopped vintage postcards are a whimsical, unexpected surprise. They depict retro scenery with unexpected funny surprises added.

Franco Brambilla's photos answer the question of what to do with the postcard collection that your aunt left you ten years ago, that you just don't have the heart to throw away.

There are so many amusing ones in the gallery. Which is your favorite?

Implications - With society being constantly inundated with technological developments, consumers are still charmed by historic landmarks and innovations. To capitalize on this fascination, companies would benefit from fusing the old with the new. In doing so, businesses can use the leverage of emotional appeal amongst consumers as they are influenced by waves of nostalgia to buy a product.