Gap.Inc, which operates some of the most recognized stores as Old Navy and Gap, is a company infamous for offering cute styles at low prices. The company has also been equally recognized for some of its hilarious and inventive marketing strategies as demonstrated in their ad campaigns.
Old Navy has always been able to have a bit of fun as well as keeping it age appropriate with their ads. They tend to infuse a mix of song, dance and color as can be seen in the company's ads, which features the cast of 90s hit Blossom. Gap ads take a varying but similar approach as highlighted in one of its campaigns, which uses amazingly talented individuals from dancers to musicians to sell products.
Each is as innovative and memorable as the next, and ensures that the stores are continued to be talked about.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
