The Melissa Molinaro Old Navy commercial has people talking, and it's not about how cute the commercial is! The fascination with Melissa Molinaro is the fact that she looks so much like the superstar Kim Kardashian in this Old Navy commercial.
The Melissa Molinaro Old Navy commercial is super catchy with it's pop-princess beat and bubblegum lyrics. Molinaro is a Canadian-born singer and actress who definitely has her foot in the door now!
Implications - DIG DEEPER. WHAT MAKES THESE SUBVERSIVE IMAGES SUBVERSIVE? WHAT MAKES THAT APPEALING?
Consumers are attracted to subversive images that get them talking about it. Buyers need campaigns that stand apart form the rest in order to connect with them on a deeper more intellectual level. Businesses that wish to stay unique and original should consider using more shock tactics to entice their clientele.